They are built for different jobs.
Hello Mumma turns the pause into a family moment
Hello Mumma starts with a narrow use case: you notice the pull to scroll while your children are with you. It helps you put the distracting app down, offers one small activity to do together, then uses Future You to bring your intention back into the room. The value is reducing the effort between catching the habit and doing something warmer instead.
Freedom turns blocking into a system
Freedom is designed for distraction that follows you between screens. Its free plan currently advertises app and website blocking, custom blocklists, synced sessions and unlimited devices. Premium adds schedules, recurring routines, advance sessions, longer sessions and Locked Mode. That breadth makes sense when Instagram on your phone is only one part of the problem and email, news, games or websites on a computer also need boundaries.
The biggest difference is the replacement
Freedom protects a period of focus, but leaves its purpose to you. Hello Mumma makes the replacement part of the product. It is for the mum who does not want to plan a perfect activity or create a productivity system. She wants one realistic idea that works in the few minutes she has now.